Maybe you Facebooked in college, or tweeted once or twice, just to see what the hype is about. Or perhaps you've been a luddite to this point and practiced online abstinence, eschewing social media as a venue for self-important twits to chat endlessly about their latest culinary consumption.
Now you're having second thoughts. You want to reach out to a new and broader clientele. You've heard about the benefits of online discussions with "thought leaders." You want to go back-and-forth with the legal Twitterati.
You could buy a lengthy, expensive book on social media management. You could go into it blind, Facebooking and Tweeting until your fingers bleed, with little to nothing to show except, maybe, an ethical violation or two.
Here is a better, more efficient, and free idea:
Social Media for Attorneys: Don't be a Luddite Lawyer
We're always talking tweets, lamenting LinkedIn faux pas, or flapping our gums about Facebook. You can expect regular tips on social media on this blog, as well as our legal technology and young lawyer blogs.
Playing catch-up, and digging through years of advice, probably isn't a great idea given your busy schedule. We get it -- we're lawyers too (most of us, anyway). We took the best bits of our past posts and turned it into this single, short guide:
We were being facetious about the mini guide being everything you'll ever need to know. After all, social media is a constantly-evolving entity. Ten years ago, MySpace was the spot, Facebook had barely launched, and Twitter didn't exist. Other than blogging, lawyers weren't even thinking about social media.
Editor's Note, March 26, 2015: This post was first published in March 2014. It has since been updated.