5 Things You Might Want to Buy off Cheap MicroJob Websites
You're just starting out, and there's so much to do: logo design, business cards, a website, website content, social media ... and clients. You'll of course need clients. But to get the clients, you have to do a bit of preparation, a bit of marketing, and a bit of branding. And for those of you who are cash-strapped, there is a solution: microjob websites.
Now, you're not going to get a Monet for $5 to $10, but sites like Fiverr, and its less popular competitors Gigbucks and Fourerr, are all sites where you can get "microjobs" done for a nominal fee.
What are some things you could have handled for $5? Here are a few ideas to consider:
- A logo. Your logo is your brand, and while you'll want to avoid a generic or outright plagiarized look, going with a well-reviewed individual, especially one that offers free revisions, minimizes the risk. Besides: it's $5 -- you can always hire a second or third artist if you're unhappy. (Tip: ask for a vector-based logo, as these are scalable for large posters and signs, or for tiny business cards.)
- Business card layouts. Yeah, a lot of services, like Vistaprint, will offer templates, but you may not want a template-based design. Take your new logo and have your $5 graphic designer prep you a fantastic, modern, balanced layout.
- Video content. Few of the the available options would be helpful on a law firm's website, but if you dig long enough, you might find something usable, such as a "cartoonish explainer video" ("What are the consequences of a DUI?").
- Voiceover talent. Speaking of website multimedia, we've seen more than a few lawyers trip over their own vocal cords, or sound so somnolent that we, too, were tempted to sleep. Hire a pro, especially if you're trying out one of the animated video services.
- Proofreading and editing. If you're going to be writing your own website content (you really should), you may want a second look. There are a number of well-reviewed proof readers and editors available that can find and fix those embarrassing typos.
Now, for the caveat: Are you going to get a truly magnificent logo, on par with MoFo and the rest of the BigLaw crew? Or an award-winning Pixar-esque Web video?
For the cost of a latte? Probably not. But again, for someone just starting out, this beats trying to DIY everything. And maybe, if your firm takes off in a few years, you can do a rebranding when your budget supports it.