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For many lawyers, marketing means handing out a few business cards, maybe setting up a website, and that's it -- if you build the firm, they will come. And once you've established a practice and a reputation, this might be enough to keep you afloat.
But it's rare to find a lawyer who doesn't want (or need) more clients. And with a smarter, better-informed marketing plan -- one that accounts for online and offline trends, and one that is customer service-focused -- you will get more clients. The key, though, is to work smarter -- to know marketing and to do it well.
For a great introduction to all of this, look no further than FindLaw's newest free eBook: Legal Marketing 101: A Guide for Small Law Firms.
What FindLaw's New eBook Covers
Managing your brand. The business of marketing and lead generation. Customer service.
Legal marketing has come a long way since the days of the Yellow Pages and the town lawyer with a shingle over his door. FindLaw's new eBook is meant to provide you with the basics on what marketing means today, divided into five sections:
Why You Want It
It's free. It's comprehensive. And it's based on expertise -- studies of consumers, audits of lawyer websites, and the experience and knowledge of the largest lawyer marketing service provider out there.
Consider this a free, basic introductory course on legal marketing. And if you need a hand in implementing your marketing strategy after reading it, that's something we can help you with too.