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DUI Lawyers and 'Drinking' Holidays: What's Your Marketing Strategy?

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By Christopher Coble, Esq. on March 11, 2015 11:04 AM

St. Patrick's Day is coming up! Men in funny green suits and plenty of green beer could have many DUI lawyers seeing plenty of green money in the days following this party-hard holiday.

According to NHTSA, DUIs rise dramatically during holidays. As people gather for holiday parties, many people inevitably drink too much alcohol. State highway patrols are now able to provide very accurate DUI fatality and arrest statistics whenever a holiday comes up.

So should lawyers take advantage of people's love of holiday drinking to market their legal services?

Which Holidays Have the Most DUIs?

Cinco de Mayo, Super Bowl Sunday, Labor Day, Halloween: The one thing these holidays all have in common are spikes in DUI arrests. However, they are not the most dangerous holidays for drivers who like to risk driving tipsy. The holidays with the highest DUI arrests are:

How to Market During These Times?

All those people arrested for DUIs during holiday weekends are going to need attorneys. A few ways attorneys can ramp up their marketing to attract potential clients include:

While it may seem a bit morbid to take advantage of the spike in DUI arrests over a holiday like St. Patrick's Day, think of it as a time to educate your audience about DUIs and their rights, as well as a chance to market your business.

Want to spend more time practicing, and less time advertising? Leave the marketing to FindLaw's experts.

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