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June 24 FindLaw Webinar: Capture the Hispanic Market

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By Peter Clarke, JD on June 11, 2015 3:55 PM

The Hispanic population is the fastest growing demographic in the United States. According to the U.S. Census Bureau, there are about 54 million Hispanics living in America, which is about 17% of the entire population. What does this mean for your legal practice?

On June 24th, FindLaw is offering a free webinar to address this topic: Positioning Your Firm to Capture the Hispanic Market.

Webinar Overview

The webinar will examine the psychology and habits of the growing Hispanic population. Where are they living? What are their primary legal and social issues? How are they looking to find legal help? Is this one big community, or are there as many variations in need as there are in backgrounds?

Most importantly, the webinar will focus on providing valuable tips for successfully marketing your law firm to Hispanic consumers. After the webinar, you should be empowered with the knowledge to position your firm to tap into this important population in the United States.

Fun fact: Hispanics are the most digitally savvy demographic in the U.S. That means they own smart phones, they're connected on social media, and they actively consume videos and other online content.

Two Superstar Webinar Speakers

The webinar will be led by two accomplished legal professions with a wealth of knowledge on the Hispanic markets.

  • Javier Lavagnino is a California attorney and current Product Portfolio Manager with FindLaw. A longtime member of the FindLaw team, he previously served as Senior Content Specialist.
  • Alex Silva currently serves as Senor Client Development Consultant at FindLaw. An accomplished business professional in the legal field, Alex Silva is also fluent in several languages, including Spanish, Portuguese, and West African Creole.

Brooke Caines, Senior Marketer for FindLaw, will moderate. You can register for the Hispanic Market Webinar at any time.

11:00 a.m. (CDT) - Register here for this time

1:00 p.m. (CDT) - Register here for this time

Cost: It's free!
Duration: 60 minutes
Location: Any computer with Internet access

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