These days, you can't get online for two minutes before you find that there's yet another social media app advertised to make your life easier. How does a lawyer stay on top of it all?
Take a look at some of our recent posts that cover social media. This overview is designed to answer your most pressing questions for using social media as a busy lawyer.
If you're a solo or small firm and you are looking to find a manageable way to handle all of your social media, you must get a social media platform. In this post, we outline what role social media has played in marketing and your firm's well being.
The world is changing and so are the ethics of how you communicate with the rest of the world -- and with other lawyers. Lawyers of old used to pride themselves on being associated with thick, dense blocks of text. It was a sign of a good, staid lawyer. We all know the saying that a picture is worth a thousand words. But if that's true, then a animated GIF has gotta be worth at least a million words, right?
If you don't have the time or the patience to handle your firm's online presence, you might want to consider hiring a social media manager. This person essentially amounts to your firm's online PR manager. If you want to go cheap and cheerful, you could always hire a local student or intern, but if you're looking to really boost volume, you're gonna need a professional. Your wallet will get lighter, though -- just a warning.
Okay, so you're a personal injury firm. You represent little old ladies who slip and fall outside of the local grocery store. Is that going to be the face of your firm on the Internet? Not that there's anything wrong with that, but sometimes it pays to take a little time to find your firm's tone and feel. One of the best takeaways from this piece is to brand your law firm succinctly. Your firm should be about punch -- yes, even for PI firms.
We couldn't close this list without mentioning your social interactions outside of the digital world. In this piece, we offer a little insight and a few suggestions for maximizing your business potential when you're supposedly not working. Interacting with people on your lunch break opens up many business opportunities.