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The success of a modern law practice is directly related to how visible the firm is on the internet and on social media. For better or worse, this is the business paradigm of the millennials.
But you should never discount the efficacy of some of the tried and true techniques. Sometimes, the old ways are best. For example, few methods are better at building up business networking-nodes than hosting your own networking event. And we're here to help you do just that.
Nothing Replaces Mono a Mono
Networking through social media is an effective means to make a connection that may soon be forgotten. In order to stay relevant in someone's mind, that connection must be cultivated and fostered. Nothing is more effective than the face-to-face encounter when you're trying to make a memorable connection.
How to Begin
There are a plethora of techniques on the internet that profess to show you how to properly invite people to an event, but one of the more effective (and least expensive) means is to first start a Twitter feed or a Facebook event page. By now, you should be using social media to enhance your person-to-person networking skills, not to supplant your human interaction.
Before you solidify your plans for your networking event, put plenty of thought into booking the right venue, choosing the right format, and clarifying your purpose. Whether you plan to make the event formal and structured or informal and casual will depend upon the crowd you plan to invite. Definitely go out of your way to make sure that everyone comes to the event feeling comfortable and ready to network.
What About Alcohol?
In most cases, yes, you should provide alcohol at your networking event. This is especially the case for those events that take place during the evening. If the primary nature of the event is education, then you may want to avoid having alcohol present. But otherwise, alcohol will do what it does best: loosen people up.