Lawyers should always be ready to interact professionally with the media. You never know when a reporter will call to ask about a case.
For example, there was an incident when TMZ was reporting on my case before I got back to the office. For five days straight, all I did was answer phone calls and grant interviews to the media. News agencies literally from around the world wanted to know about my case.
We settled the case confidentially -- and favorably -- so I can't share details about it. But I can tell you some do's and don'ts about talking to reporters.
Don't Do This
Lawyers are trained courtroom communicators, but they are not trained for the court of public opinion. Often a legal expert will struggle to find words that make sense to the general public. And in an era of instant communications, cases and careers can be won or lost in a sound bite.
So if you find yourself in the middle of a media storm, it may be a good idea to get some professional help. Or at least bookmark this page on your smartphone or computer for quick reference.
Want more information on effective advertising? Let the experts at FindLaw's Lawyer Marketing give you a hand.