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Did you ever look at a glass of beer and imagine what it would be like to start a brewery?
Many entrepreneurs have started that way -- not necessarily when they were drinking, but when they turned a pastime into a business. The process began with an idea, like a bubble that turns to foam in a glass.
Candace Moon, a brewery attorney, started like that. She's an example of how to turn your hobby interest into a law practice.
Hobby to Practice
Moon worked her way though law school tending bar. She knew how to mix drinks, and then got interested in craft beer.
One day, she met a winery attorney at a bar association event. "It triggered the thought that I knew of lot of brewers but no brewery attorneys," she told the ABA Journal.
She took classes on alcohol trademarks and business law, and gave presentations at craft beer events. Four years later she wasn't serving beer anymore; she was running a full-time practice serving only breweries.
That's how it works in many niche areas. It's about finding one to fill.
New Niches to Fill
Some new practice areas have taken off in recent years. They include practices in technology, legislation, and social change.
They often follow industry trends, such as information technology, cannabis legislation and gender rights. Practices in these areas, however, may not derive from your personal hobbies.
That kind of niche practice requires finding a passion and then pursuing it. The key is to make sure you align your passion with what you do well.
There is, after all, a difference between making beer and making a living as a brewery attorney.
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