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Marketing for Hungry Lawyers: Welcome to The Jungle Law Group

When you're known as Tarzan the Lawman, you know you have arrived in the legal profession.

Not saying where you've arrived exactly, but for sure it includes practicing at the Jungle Law Group. Tristen J. Woods earned his moniker there.

Woods and partner Lauren Sierra Kruskall are animal rights advocates, but they work on another level. When you advertise yourself riding an elephant, that's the reputation you get.

Entertainment First

With Tarzan-like locks and physique, Woods was an actor before starting a law practice. He had a recurring role on a daytime soap opera.

That explains the television commercial with Woods in a loincloth swinging on vines. "Rescue animals everywhere!" the ad campaign says.

Kruskall, a former actress, also brings professional modeling and cheerleading to the firm. Her fur-bikini billboard didn't hurt, either.

The law partners are having fun with advertising, and that can be a good thing. But they are serious about animal rights.

Substance Foremost

In an interview with the ABA Journal, Woods and Kruskall explained how they are helping animals. Besides litigating animal abuse and neglect cases, they are working for legislation to make animal abuse a felony and for an animal cruelty registry.

"It's similar to a sex offender list -- you go on it for two years with your name and the specifications of the crime -- and it can help prevent an abuser from adopting," Woods said.

They are also helping with animal charity events, rescue groups, and a pit bull named Laggie that was shot in the head and left to die. The Jungle Law Group intends to sue the shooter.

And then there's the reality show. "There will be loincloth scenes!" Kruskall said.

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