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For lawyers, the practice of carrying and passing out business cards hasn't really changed that much despite how far technology has progressed. However, despite the archaic practice remaining largely unchanged, design trends in business cards have certainly changed.
The days of using a generic legal symbol alongside your name, firm, phone, address, website and email are coming to an end. People just don't keep business cards unless there's a good reason, and following some of the recent trends can help save your card from recycle bin.
Below are a few of the recent trends that seem to please.
Don't Be Afraid to Have Some Fun
From puns to extra fancy die-cut cards, if your business cards are meant to drive business, it can pay to get creative. Potential, current, and former clients, are all more likely to keep, remember and share your business card if it's something special. One of most interesting new trends involves interactive cards (see #4 here). Just be sure to keep it relevant to your practice area.
Order That Interesting Cardstock
The more interesting your cardstock, the better. If there is texture, or something about the feel that might provide a bit of a surprise to the client, it'll be more memorable, and, hopefully, worth keeping and sharing. However, while getting unique cardstock is not a new trend, there have been some major changes. One example, "painted edges" (see #6) is a hot, new trend that helps your card stand out, especially in a stack with other cards.
Ditch the Cardstock
While premium cardstocks may help make sure your card is memorable, ditching the paper in favor of other materials can leave a much more lasting impression. Though metal, wood, and even clear plastic, business cards can often be pricier, these materials are rather showy and can definitely leave a lasting impression.
Focus on the Digital
Having a unified branding and marketing strategy can really boost confidence in potential clients. If your business card resembles your website, this is likely to inspire confidence (subconsciously), assuming your website and card are not outdated, cluttered messes.
Protip: If you're going to just go cheap, at least add a QR code to make it easy for some people to add you to their contacts before throwing your card away.
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