Strategist - The FindLaw Law Firm Business Blog

How to Market Your Firm With Social Media Videos

"Social video is a no-brainer: consumers want it, and it works better than anything else."

So says FindLaw's Lawyer Marketing. We couldn't have said it any better; that's why it's worth repeating.

Everybody in social media marketing knows it. But if you missed it the first time, here are some high points about how to market your firm with social media videos.

Short, Sale

Writing for Forbes, marketing executive Dan Gingiss said that video content has been steadily rising on social media. Facebook and Twitter are "investing heavily" in more bandwidth to accommodate video, he wrote.

It's not too late -- nor too expensive -- for lawyers to get on the bandwidth. The key is to catch eyeballs.

"At the very beginning, it's about showing the world your company's personality with short videos that draw people in to the brand," says social media strategist Christine Gritmon.

Speaking at Hubspot's annual marketing conference, Gritmon said: "Your vibe will attract your tribe." After that, it's not about sales -- its about showing what's in it for the client.

Big Bang, Low Budget

Social media videos should have some bang, but they don't have to take big bucks. The message and content are more important than production value, Gritmon said.

"In terms of topics, find out what your customers find interesting and target your videos to those needs," she said.

Using videos on social media may be a no-brainer for marketing, but many lawyers don't know how valuable it can be. Surveys show that barely seven percent believe social media brings in new clients.

Want information on effective marketing? Let the experts at FindLaw's Lawyer Marketing give you a hand with FindLaw Integrated Legal Marketing Solutions.

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