While copying another law firm's marketing strategy or idea might not be the sincerest (or most welcome) form of flattery, it can certainly be a boon for firms that struggle with their own marketing.
But when you see a law firm marketing itself in a way you wish you had thought of first, don't just settle for doing the same thing. Take some time and brainstorm on how to do it better, or a different way, that will be more in line with your practice.
Lost on how to do the next big thing for your legal marketing? Read on to get some tips on how to figure it out.
What Resonates With You?
When you see that piece of legal marketing that resonates with you, or your client base, break it down, and figure out why. After all, you cannot just steal marketing materials, but you certainly can, and should, learn a thing or two. And no, this isn't advocating for simply personalizing another firm's marketing to your firm, it's about taking what you do, and who you are, and learning from what that firm did, and doing something similar, but better.
Unfortunately, there are lawyers out there making videos like the amazing Ed v. Cereal YouTube, which frankly is just the pinnacle of lawyer advertising. Seriously, kudos Ed. Others, don't try this unless you can really put something that is minimally Ed v. Home Alone good.
Optimize Your Marketing for Today's Clients
For example, now more than ever, after being injured or encountering any legal problem, people are using their smartphones and tablets more than ever to figure out what they need to do.
Making sure your website is not just mobile friendly, but mobile-ready or even mobile-first, is critical for interacting with legal consumers of the modern era. Being plugged into the top legal directories (i.e. FindLaw) and business search engines, like Yelp and Google, can go a long way toward inspiring digital confidence for legal consumers.
Want information on effective marketing? Let the experts at FindLaw's Lawyer Marketing give you a hand with FindLaw Integrated Legal Marketing Solutions.