Strategist - The FindLaw Law Firm Business Blog

Recently in Law Firm Marketing Category

How to Sell a Law Practice in 30 Minutes

Clickbait is not a "gotcha."

In the online publishing business, it's a headline meant to tempt a reader to click on a story. It's like a hook with a fake lure, which is fine for everybody in "catch-and-release."

So if you didn't know it already, you can't sell a law practice in less than 30 minutes. But if you take the time to read this blog and listen to the podcast linked below, you will know how to do it.

How to Market Your Firm With Social Media Videos

"Social video is a no-brainer: consumers want it, and it works better than anything else."

So says FindLaw's Lawyer Marketing. We couldn't have said it any better; that's why it's worth repeating.

Everybody in social media marketing knows it. But if you missed it the first time, here are some high points about how to market your firm with social media videos.

When it comes to planning vacations and holiday events and marketing, it is never too early to start. If you really want to do something spectacular for yourself or your office this year, you need to get your act in gear. Sure, there's still plenty of time now, but that'll change in the blink of an eye.

Before you know it, you'll be procrastinating those holiday tasks because, frankly, compared to most legal work, they're very excusably neglectable. Even if you calendar time for them, something is bound to come up and squash that time, at least the first three times you even attempt to plan out something nice.

Below are a few tips on which holiday tasks you should get on your to-do list ASAP.

New Law on Pro Bono for Domestic Violence Victims

You know that little voice inside that tells you to do pro bono work?

Oh, you don't hear that voice? Then listen to this: a new law says federal courts must promote pro bono legal services for domestic violence victims.

It's a challenge for busy lawyers to do pro bono. It's a little easier, however, if you have that little voice or a little heart.

How to Get Recognized for Being Awesome

You can't game the system to win the Awesome Lawyer Award.

That's because actually there is no such award. But let's face it, we all want it.

The good news is there are many awards that recognize lawyers for the good they do. The bad news is that you actually have to earn them.

Are Catchy Phone Numbers Worth It?

Vanity phone numbers are not like vanity license plates, which are more about fun than business.

When you buy a vanity phone number, it's really an investment. Like 401-444-4444; that number cost attorney Ronald J. Resmini about $300,000.

At least, that's what he claims in damages. He says he spent about $50,000 to acquire the number, but had to sue to get his money's worth. Here's his story, and a lesson about whether a catchy phone number is worth it.

If you talk to marketers, you've probably been told that you need to put some videos on your website for potential clients. After all, video is one of the strongest marketing channels out there to reach consumers in an impactful way.

However, attorneys are loathe to make YouTube channels for a variety of reasons, not the least of which probably involves the comment section where the internet trolls seem to be like a mutant hybrid between a four-year old mid-temper-tantrum and the most bigoted, foul-mouthed, fictional sailor you can imagine. But, if you're not afraid of the comments from the rancid peanut gallery, or you just are tech savvy enough to turn them off or moderate them, then the next trick will be figuring out what your potential clients actually want to watch. Below you can find three tips on what sort of videos you should be making.

How Much Experience Do You Need to Start Your Solo Law Firm?

This is how much experience you need to start a law practice -- zero.

Of course, taking the bar exam is an experience. But that's not the kind you want to repeat.

Assuming you made it past the bar, you can start your own law firm without any prior practice experience. However, here are a few practical skills you probably have already that will help you get going:

Are you in the process of starting up a solo practice? If so, do you have a plan? Or do you even know where to start? Whether you plan to focus on tech startup clients or low level criminal defense, if you don't have a detailed plan, you might want to go back to the drawing board.

With more and more attorneys going solo these days, and legal tech starting to suck up some potential clients, competition among small firms and solos has never been fiercer. And if you're going to join the growing ranks of solo practitioners, that means you're going to be in charge of all the legal work, plus the marketing, plus the (daily, weekly, monthly and yearly) administrative duties, and all the other attendant tasks.

For many lawyers across the country, there are two significant lulls throughout the year: the holiday lull from Thanksgiving to New Years, and the Summer lull.

During the holiday lull, most lawyers know what to do: prepare for the end of the year, consult your accountant for end of year deductions you should be spending toward, backing up your systems, updating your form library, and other digital housekeeping. However, during the Summer lull, there are some things you can do to keep your workload interesting, while also helping to generate downstream revenue to recover from the slow-down.