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Should Rural Lawyers Rethink Their Billing Strategies?

If you didn't know, they do things differently in Small Town, U.S.A.

Not that every rural community has only one sheriff or three billboards. But you probably won't find a lawyer in places like Zzyxx, California.

That could be a good thing if you want a territory all to yourself. It just means you'll have to practice law a little differently, including how you charge for legal services.

Know When to Stop Promoting Your Firm

Stormy Daniels' lawyer has been riding the publicity from her case all over the place.

Attorney Michael Avenatti has raised his public profile on any major news program that will take him. Whether he wins the case or not, a book deal is sure to follow.

But at some point, Avenatti should stop the promotion. That's because it's not a good idea to advertise when there is a skeleton in your closet.

Clients May Hire You If You Act Like Them

You know how people have dogs that look like them?

If not, go to a Wag Dog Festival and see people competing for "Best Owner/Dog Look-a-Like." But here's the point for lawyers.

Clients hire attorneys who are like them. So before you sit down with your next potential client, take a look in the mirror.

Marketing your law practice is important. There are many ways to do so, and just as many ways not to.

Attorneys frequently struggle with marketing for a variety of reasons. Whether it's a lack of time or a lack of knowledge behind the struggle, if a lawyer fails to market their services or fails to heed the tips below, they may find themselves with quite a bit of free time in the future. Below, you can read three simple tips on how to avoid marketing mishaps for your law practice.

While marketing is important for law firms, the line between legal marketing and improper solicitation can often be a little bit fuzzy. When a law firm wades into the fuzzy areas, it's probably a smart move to take a step back and reassess the whole firm's marketing strategy.

In addition to a potential bar complaint, firms that employ questionable tactics to recruit clients could wind up the subject of a New York Times national news piece. And while you might think any press is good press, there are clearly exceptions to that rule. Potential clients will research their prospective lawyers online, and news stories that make it sound like your firm was exploiting clients and mass shooting victims is not what any firm wants a potential client to see.

If you're in charge of your firm's marketing, and that includes social media marketing, as it should, you've probably seen quite a few memes. And if you don't know what a meme is, or haven't used one, you should definitely read on.

A meme, simply, is one of those images with sarcastic or satirical text superimposed over it that gets shared on social media. Sure, there might be a bit more to it, but that's the gist. If you're good at social media marketing, you probably already tried to jump on the meme bandwagon yourself, as memes can really rack up the social engagement, leading to more followers, more visits to your website, and hopefully more clients and more money. Below, you can read about three best practices for using memes in lawyer marketing.

Tips to Get Client Referrals Without Seeming Desperate

Did you ever ask someone for a favor, then wait a long, pregnant moment when you just knew Rosemary's baby was going to appear?

No? Then consider yourself lucky -- especially if you don't know that movie. Spoiler alert: Never move into an apartment with cannibals as neighbors.

Anyway, if you are afraid of asking for referrals for your law practice because you might appear desperate or something, just don't go there. Here are some ways around it.

Should Your Firm Nix Facebook From Lawyer Marketing Plan?

Should your law firm nix its Facebook account?

"It's a very good question," which is what professors often say when they don't have a ready answer. So since the teacher is not here, let's look at what others have to say about it.

Of course, as with any query, consider the source.

Social Media Shouts '#MeToo' and BigLaw Listens

In case you missed it, social media is a force to be reckoned with in the law.

It's not just a medium for social connections, like Facebook. And it's more than a referral medium, like LinkedIn.

Social media has the power to change the law, like it just did at BigLaw. Munger, Tolles & Olson has abandoned mandatory arbitration agreements for its employees because social media said so.

When it comes to lawyers in the state of Florida, playing fast and loose with the rules seems to be in line with what the internet has come to expect from the entire state.

However, in an uncharacteristic move for the state's reputation (but definitely in keeping with the brilliant minds over at the Florida Bar), the state's supreme court amended the rules for qualified lawyer referral services to incorporate non-lawyer owned, for-profit, online services and directories. Prior to the state's supreme court handing down the new rule, the Florida Bar was asked to amend the rules to completely prohibit lawyers within the state from accepting referrals from non-qualified sources and non-members of the state bar. The bar had a better idea though.