I am not an Internet legend, at least not yet. I have no viral posts or tweets. I am just another voice, with a few hundred Twitter followers.
And my Klout score, a middling 45, reflects that. A score in the mid-60s would make me part of the top 5 percent of the Internet cognoscenti. For comparison sake, FindLaw for Legal Professionals is a 61.
I'm a 45. I'm nobody. What would a mid-60s score mean? Influence. Freebies. Better treatment at casinos? Satisfied vanity?
What is Klout?
It's a score, based on a proprietary formula, that measures how influential you are on social media. Do important people tweet at you regularly, or do you associate with Tweeters with only a few followers? Do people like and comment on your Facebook posts, or are you screaming in an empty room? How about LinkedIn,Google+, and FourSquare -- are you active?
And have people gone to your Klout profile and given you +K's (reputation points, similar to LinkedIn Endorsements) in your areas of expertise?
Why Do You Want Klout?
Wired's extensive profile on Klout, from a couple years back, tells the tale of a guy rejected from a job because he had a Klout score in the 30s, and tales of other people who are given joyrides in Audis because their Klout is high.
More Klout means you have more social media influence, which means companies will court you in hopes of getting positive press.
Wired mentions that the Palms Casino Resort in Las Vegas had clerks checking guests' Klout scores as they checked in, giving some room upgrades. It worked for the Palms -- they jumped to the third-highest Facebook following amongst Las Vegas casinos, and their Klout score is one of the highest as well.
Eventually, it would not be surprising to see a world where casinos, high end bars, and airlines, all screen your Klout to determine how they'll treat you ahead of time.
How Do You Get Klout?
Do you have a Twitter account? Then like it or not, you have a Klout page, though you can opt out.
If you want to increase your Klout, connect all of your active social media accounts and push good, clickable, commentable, content. And be active, every day.
Will This Help Me as a Lawyer?
Maybe, maybe not. Social media savvy clients might check your Klout score, though truth be told, that'll probably be the last thing on their minds.
It can, however, help as a measuring stick of your reputation amongst your peers. Do fellow attorneys tweet back, comment on your blog posts, or otherwise know you exist online?
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