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Imagine you're a litigator or potential litigant looking at the possibility of a jury trial. Wouldn't it be a great thing to get a very good educated guess as to the most likely verdict a particular jury would reach?
In the words of this generation, "There's an app for that." Litigation tech provider company Precise has announced the release of Predict, a jury research tool that makes use of statistics to get that long sought after prediction.
Precise: What Took so Long?
The company Precise is taking the bet that litigators will salivate for a tool that will provide them with any possible edge in court. The company's tool is called Predict, and -- as its name would suggest -- its aim is to help litigators predict the likely verdict based on the variety of different factors including demographics, demonstrative evidence, client likeability, openings, and arguments.
Mock Juries: Who Needs 'Em?
Another aim of the technology is to effectively supplant the more expensive process of gathering up a focus group or mock jury in order to divine a likely outcome. Precise has pushed the idea that Predict is "more scientific, efficient and less expensive" than the traditional ways.
Precise's CEO Sean Dennin told LegalTechNews that Predict will allow lawyers to really narrow down and focus on the key issues that have the largest impact on a case. Simply including or excluding a fact can have a tremendous impact on the feelings of a jury. And unlike a single mock jury, changing a story or factor to see how a verdict might change can be tested and examined because Predict's "jury" will not be influenced by previous information or be affected by a story as a mock jury would. This saves litigators and strategists time and money.
Again, What Took so Long?
Actually, it's a little surprising that a tool like Predict didn't come out sooner. It's no secret that companies and litigants do salivate over any edge in court, or over any piece of information that would help them determine whether or not to litigate at all.
Apparently, Dennin has been wondering the same question. "It doesn't make sense that [statistics] haven't] been employed this way sooner," he said. Statistics can be the litigator's friend because the outcomes can sometimes be decided by a juror "who doesn't understand the issues or makes their decision based on irrelevant facts and on their own biases."