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If Alexa is not your office assistant, that's okay.
Chances are you have a different digital assistant working for you. If you've met one smart device, you've met them all.
In any case, Alexa, Google, and Siri are not who you thought they were. They are AI middlemen -- in a generic, non-gender specific, marketing sort-of way. And your AI assistants are far more powerful than you can imagine.
Of course, it's complicated. We're talking artificial intelligence. Smart devices have the remarkable power to learn, and that will make them the dominant force of marketing in the future.
According to Harvard Business Review, AI assistants will become the most powerful marketing technology ever. And you thought they just answered phones, took messages, and turned on the lights.
With more than 100 million Americans using voice assistance already, researchers say your digital assistant will know what you need before you do. In other words, they will predict the future.
That is huge for marketing to potential clients. If they have digital assistants, they will come.
You've actually seen the technology at work already. When you browse the web and ads pop up tailor-made for you? AI did that.
The more you use smart technology, the more it knows about you. The key to getting clients is to market through the smart device platform instead of directly to the client.
Carolyn Elefant, an attorney/blogger, pondered a future where AI is the go-between lawyer and client at the scene of an accident. "What if lawyers were to target similar ads and solicitations at bots located in that region?"
Oh wait, that's already happening. Like in the future -- before you knew it.