Has Facial Recognition Scanning Gone Mainstream?

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By William Vogeler, Esq. on February 26, 2019 6:00 AM

If you thought facial recognition software was just an airport security thing, guess again.

It's happening at banks, casinos, stores, workplaces, cell phones, and many other places you would least expect it. For example, if you went to the Rose Bowl last year, there's a chance your face was scanned.

According to industry insiders, facial recognition scanning is no longer future tech. It has gone mainstream.

Mainstream Scanning

Rolling Stone, which tracks music as well as culture, reported that a kiosk at the Super Bowl was wired to weed out stalkers. The kiosk played video clips of Taylor Swift, but it also scanned the faces of people who watched them.

Swift's team engaged the software to protect the pop star, who has a database of known stalkers. The software cross-referenced scans against the database.

Expect more facial recognition scanning like that in the near future. Blink Identity, a Texas company, is expanding its services around the country.

Mary Haskett, co-founder of the company, told the ABA Journal that they are working with Ticketmaster to serve more venues this year. It's not just for security; it's for convenience.

More Convenient

The company wants to "create a way for people to use their identity in a way that makes their lives more convenient," she said. "It's like a Disney FastPass for venues and other public spaces."

According to reports, facial recognition was a $3.85 billion market in 2017. It is projected to hit $9.78 billion in the next four years.

In the United States, law enforcement has led the way. Reportedly, the FBI already has half of all Americans in a facial recognition database.

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